Branding & Marketing Asia Higher Education
| Date: |
2010-03-22 - 2010-03-23 |
|
| Time: |
09:00 - 18:00 |
| Event Type: |
Conference |
| Event Organizer: |
Asia Business Forum |
| Contact Person: |
Amber Chung 
|
| Country: |
Malaysia |
| Region/Province/State: |
-NA- |
| Venue: |
JW Marriott Hotel, Kuala Lumpur |
| URL: |
http://www.abf.com.sg/project/std/project/2012MC_STD/2012MC_STD.html |
| Language: |
English |
| Target Participant(s): |
WHO SHOULD ATTEND
- Vice Chancellors/Deans of Schools and Faculties
- Heads of Department
- University Marketing Staffs: (Directors, VPs, Marketing/GM s)
- Heads/Associate Deans (Marketing and New Students Admissions)
- Graduate Recruiters
- Managers of International Strategy/Marketing Communications
- Managers of Development and External Relations
- Web Managers
- Direct Marketing Managers
- Digital Strategy Managers
From Universities (Public and Private), Polytechnics, Colleges & Business Schools |
| Industry Sector(s): |
Advertising/Marketing/PR
Education, Training & Employment
Entertainment, Media & Publishing
|
| Descriptions: |
Does your institution have what it takes to rise up and become an internationally recognised brand in the Higher Education Industry?
Asia Business Forum’s Branding and Marketing Higher Education Conference presents to you the challenges and opportunities in positioning your institution strategically among your competitors and how best to leverage on the revolutionary tactics shared by our array of global speakers. Join us at this 2-day ideas provoking conference and learn through case studies on how universities have gained global recognition for their established brands by overcoming the following challenges:
•Building strong university brands
•Effective use of social media as a marketing tool
•Long term strategic planning and updates on latest trends
•Internationalisation and Collaboration
•Driving recruitment and admission
•Measuring Marketing and Branding KPIs
•Various branding and marketing approaches
•Strategic corporate planning
•Evaluating brand identities
To register - use one of the 3 following easy ways:
(Super Early Bird fee - Register before 22 January to save up to RM600, PLUS additional 10% for 3 and more sign ups)
(Early Bird fee - Register before 22 Feb)
1)Call Ms. Elisabeth on (603) 2070 3299 or (65) 6536 8676
2)Email to amber.chung@abf.com.sg
3)Visit www.abf-asia.com
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| No. of Visits: |
523 |
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