Given the advent of social media platforms and global competition, the thrust of the Global Brand Management & Innovation Conference will be on emerging global opportunities brought about by changes in communication platforms, global economies and consumers’ taste, preferences and choices. Explore how innovations can be powerful in re-inventing one’s brand to increase business performance.

Unlock the secrets of branding success with cutting-edge ideas on:

◦Trends and best practices in building a brand
◦Design and packaging considerations
◦Foreign brands vs Asian Brands
◦Luxury Brands vs Local brands
◦Advertising & promotion in the brand building process
◦Crisis management
◦Improving and re-inventing brands
◦Brand loyalty
◦Online branding, social media, mass media and the prospects for brands
◦CSR & brand identity
◦Branding & KPI
Join us and share unique lessons learned upon professional marketing experiences by top brands in the Asia Pacific!

For more information on Sponsorship:
Contact : Rejoy Penacerrada
Email:rejoy.penacerrada@abf-asia.com
Call: +65 6536 8676 ext: 127

For more information on Marketing Partnership Opportunities:
Contact : Juliana Kwok
Email: Juliana.kwok@abf-asia.com
Call: +65 6536 8676 ext: 145