The prime aim of a business strategy is to provide superior value, differentiation, and core competencies for an organization. Forming a successful business strategy involves creating a first-rate competitive strategy. Businesses must develop a plan that addresses ways to compete in their respective markets. Strategic planning is necessary for the smooth execution of business strategy. For an organization its business strategy must be aimed at clearly differentiating its offering from that of its competitor towards gaining sustainable competitive advantage in the market. It is imperative for the organization to assess its strengths and weaknesses in order to exploit opportunities and gain sustainable competitive advantage. Strategic planning helps in gaining sustainable competitive advantage.

There are a variety of perspectives, models and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organization's leadership, culture of the organization, complexity of the organization's environment, size of the organization, expertise of planners, etc.

The Annual International Conference on Business Strategy and Organizational Behaviors (BizStrategy) provides opportunities for academics, researchers, experienced professionals and business people to share their research findings in this area with the world.