This 2-day conference on “Cost-Effective Marketing” brings together the industry’s seasoned experts to share strategies on maximising your budget to reap growth opportunities and obtain enhanced ROI. Glean insights into the behaviour of local consumers in the current downturn and learn how to harness your budget to address their needs. Achieve your leads, sales and branding objectives with a softer budget through creative digital techniques, immersion marketing, word of mouth marketing, social networking and sponsorship management. Hear from a diverse mix of B2C and B2B case studies including Puma, Microsoft, NEC, JetStar, The Economist, Nike, Norton, StarHub, Liang Court, SC Global, Porsche Carrera Cup Asia, MasterCard, FTSE, Maybank Investment Bank, ipac financial planning and more on how to build innovative solutions to ride on the changing shape of demands.

Navigate your brand and communication strategies during these uncertain times!