The sector of services and products for pregnant women, infants, children and mothers in the Middle East is witnessing a significant growth due to an average 20% annual birth rate increase. With the development of the perception and understanding of the "Family" in accordance to various economical, social and cultural reasons, and in order to attend to the increasing needs and various demands of modern families, and after a careful study and consideration of local and regional markets status, Arabian Group for Exhibitions and Conferences launches the first edition of Moms, Babies & Kids Exhibition in Syria which caters and covers all sectors related to pregnant women, infants, children and mothers such as hygiene products, nutrition, educational, clothing, toys, and all safety supplies by presenting the latest services, products and trends in this vital sector, accompanied by a variety of interactive activities, educational lectures and workshops.

Moms, Babies & Kids Exhibition scheduled to be held between the 1st and 6th of July 2011 at Damascus Fairground, Syria, will provide an ideal opportunity for local, Arab and international companies that manufacture and supply various products and services for pregnant women, infants, children and mothers to exhibit their products and services, also will serve as a platform to understand the region's needs and requirements of this growing sector.

During the six days of the exhibition, exhibitors will have the opportunity to be in direct contact with targeted buyers which will develop interactive business relationships that shall contribute to the enhancement of their brand awareness and to the marketing of their products in local and regional markets in a professional atmosphere. Nevertheless, it will pave the way to new markets by discussing possibilities of franchising their brands by meeting eager local and international agents, dealers and distributors.